The buying and selling of business assets are strategic stakes for entrepreneurs and investors. Trends can influence buyers' choices and, consequently, the guidance given by advisors. Based on the data we have gathered, we have been able to establish these trends and provide a list of the most sought-after business assets in 2025.
Leading the Searches: Bars, Breweries, and Tobacco Shops
Among the most coveted business assets, bars, tobacco shops, and breweries stand out significantly. This can be explained by their stable profitability and strong market presence. These establishments are particularly in demand in urban areas, where the large population ensures a constant flow of customers.
21% of searches are for those priced below €200,000, highlighting their attractiveness for entrepreneurs looking to start with a moderate investment. Moreover, they remain competitive in the higher price ranges, with demand persisting even above €1 million.
Restaurants: A Reliable and Competitive Asset
Restaurants are among the most sought-after business assets. Around 31% of buyers are interested in restaurants priced between €100,000 and €200,000, showing strong enthusiasm for this type of business. However, competition is fierce, and the choice of location is a determining factor for ensuring the success of an establishment.
Hotels and Hotel-Restaurants: Opportunities in Coastal Areas
Hotel establishments stand out particularly in tourist areas, especially along the coast. Demand for this type of business is more pronounced in higher price ranges. Thus, for hotels and hotel-restaurants, there is a peak in searches in the €500,000 to over €2 million range. This trend is explained by the profitability of the tourism sector and the stability of hotel investments.
Commercial Properties:
Whether for retail spaces or warehouses, commercial properties remain a strategic investment. "Prime" locations, meaning those situated in high foot traffic or vehicle traffic areas, are particularly sought after. A good location reduces the need for advertising, ensuring immediate visibility for the business.
33% of searches are for retail spaces in the €100,000 to €200,000 range, underscoring the importance of these spaces for entrepreneurs wanting to establish their businesses in strategic locations, and for investors seeking high-return properties with low vacancy rates.
What Are the Best Locations for a Business?
A strategic location is a key factor for the success of a business asset. Here are the essential criteria to consider:
- Pedestrian and Vehicle Traffic: Locations in high-traffic areas guarantee optimal visibility and easy access to customers. City centers, shopping streets, and areas near train stations or public transport stops are especially sought after.
- Complementary Businesses Nearby: Being located near other businesses can be a major advantage. For example, a bakery near a school or a tobacco shop benefits from a regular flow of customers.
- Visibility and Accessibility: A well-visible storefront and easy access, whether by car or on foot, are critical factors. Good parking or nearby bus stops can significantly influence the attractiveness of a business.
- Target Customer Base: Depending on the business, it’s crucial to establish yourself in an area that matches the target clientele. For instance, a high-end restaurant will perform better in a business district, while a midday restaurant will be more successful in a commercial or office zone.
- Neighborhood Development: A growing neighborhood with new housing or office buildings can be an opportunity for a local business.
The Less Sought-After but Not to Be Underestimate
Local Businesses
Bakeries, tobacco press-lotto shops, and food stores remain safe investments. These local businesses benefit from loyal and regular clientele.
For example, bakeries have a search rate of 27% in the €100,000 to €200,000 range, while tobacco press-lotto shops remain attractive up to €500,000.
Garages and Service Stations: An Underrated but Sought-After Sector
Garages and service stations are part of sectors where demand remains constant, especially in mid-price ranges. With 25% of searches for businesses priced below €200,000, this sector shows it retains its attractiveness for both investors and entrepreneurs.
Conclusion: Choosing the Right Business Asset for Sale
In 2025, the most sought-after business assets are those that combine strong profitability and strategic location. Bars, restaurants, and local businesses dominate searches, while coastal hotels remain a top investment choice.
With these trends in mind, advisors will be better equipped to guide you and maximize your transaction opportunities. For more information, contact them.
Author:
Bernard Schustermann - Head of the Commerce & Business Division
With 20 years of experience in the real estate sector and specialized expertise in the Commerce and Business field, my goal is to share concrete information and insights to help professionals make the best decisions in their real estate projects. Because a well-thought-out project is a project that succeeds.
